The Humble Beginnings of a Beer-Lover’s Haven
It all started with a dream, a passion for craft beer, and a whole lot of elbow grease. Back in 2010, when the craft beer revolution was just beginning to take hold, a group of beer enthusiasts had a vision for a cozy little pub that would become a hub for the local community. Their names were Carl, Jake, and Mike, and they were on a mission to bring the perfect pint to the good people of The Up and Under Pub.
“When we first opened the doors, it was just the three of us and a dream,” recalls Carl, the pub’s co-founder. “We had no idea what we were in for, but we knew that if we poured our hearts into this place, the beer-loving masses would come.”
And come they did. Over the next few years, The Up and Under Pub slowly but surely became a fixture in the local community, a place where people could gather to share a few rounds, swap stories, and discover the ever-evolving world of craft beer.
From Garage to Greatness: The Able Ebenezer Brewing Company Story
But our story doesn’t begin and end at the pub. No, my friends, this is a tale of two intertwined passions – the pub and the brewery that would come to fuel it. You see, while Carl, Jake, and Mike were busy building their dream pub, they were also homebrewing in a tiny garage, perfecting their recipes and honing their craft.
“It was like a military operation,” chuckles Jake, the pub’s operations manager. “We’d be brewing batches in the garage all weekend, then loading up the truck and making deliveries to the pub during the week. It was crazy, but we wouldn’t have had it any other way.”
Their hard work and dedication paid off, as their beers quickly became local favorites. Before long, the demand for their brews had grown to the point where they knew they had to take the next step. And so, in 2014, the Able Ebenezer Brewing Company was born.
Able Ebenezer started out as a self-distributing brewery, delivering their carefully crafted beers directly to the thirsty patrons of The Up and Under Pub and other local establishments. But as the years passed, their reach expanded, and soon their beers could be found in grocery stores, restaurants, and bars across the region.
Weathering the Storm: Able Ebenezer’s Resilience in Challenging Times
Of course, the journey hasn’t been without its challenges. The past few years have been particularly tough for the hospitality industry, with the COVID-19 pandemic throwing a wrench into even the best-laid plans.
“It was tough, man,” admits Carl, his brow furrowed. “When the shutdowns hit, we had no idea what the future held. But we knew that we couldn’t just give up. We had to find a way to keep the business afloat, no matter what.”
And that’s exactly what they did. Able Ebenezer pivoted quickly, launching a home delivery service and finding new ways to connect with their loyal customers. They weathered the storm, emerging stronger and more resilient than ever before.
As the industry adapted, Able Ebenezer also had to evolve. They streamlined their offerings, focusing on their core brands like Burn the Ships and Victory nor Defeat, while also experimenting with new flavors and collaborations.
“We knew we couldn’t just sit back and wait for things to get better,” says Jake. “We had to be proactive, to stay ahead of the curve. And that’s exactly what we did.”
Expanding the Brewery’s Reach: A Statewide Takeover in the Making
And now, as the world slowly returns to normal, Able Ebenezer is poised for an even greater expansion. They’ve recently secured a partnership with a major grocery chain, Hannaford, to expand their distribution across the state of New Hampshire.
“This is a game-changer for us,” beams Carl, his eyes gleaming with excitement. “We’ve always been focused on our local community, but now we have the opportunity to bring our beers to a wider audience. It’s a challenge, but one that we’re more than ready to take on.”
The team at Able Ebenezer is working tirelessly to gear up for this new chapter, upgrading their equipment, streamlining their operations, and expanding their workforce. And they’re not just relying on their own efforts – they’re calling on their loyal customers to lend a hand.
“We can’t do this alone,” says Carl, his voice taking on a more earnest tone. “We need our community to rally behind us, to help us spread the word and get our beers on more shelves and more taps across the state. And we know that our customers are up for the challenge.”
A Call to Arms: Mobilizing the Beer-Loving Community
Indeed, the patrons of The Up and Under Pub and Able Ebenezer’s other local haunts have proven time and time again that they’re willing to go the extra mile for their beloved brewery.
“We’ve always known that our customers are more than just customers,” says Jake, a wistful smile spreading across his face. “They’re our friends, our neighbors, our family. And they’ve been there for us through thick and thin.”
Whether it’s snagging the latest limited-edition release, volunteering to help with deliveries, or simply spreading the word about their favorite beers, the Able Ebenezer community has shown time and time again that they’re all in this together.
And now, as the brewery embarks on its statewide expansion, they’re calling on that community spirit once again. They’re asking their loyal patrons to do everything from hunting down their beers on store shelves to snapping photos and sending them to the distribution team.
“Every little bit helps,” says Carl, his voice brimming with gratitude. “We couldn’t do this without our community, and we’re not about to start now.”
From Pub to Pint: The Symbiotic Relationship Between The Up and Under and Able Ebenezer
As The Up and Under Pub and Able Ebenezer Brewing Company have grown together over the years, their relationship has become increasingly symbiotic. The pub, with its cozy atmosphere and rotating selection of Able’s finest, has become a hub for the brewery’s most ardent fans, while the brewery has provided the pub with a steady stream of high-quality, locally-sourced beers.
“It’s not just a business relationship,” reflects Jake, his gaze drifting towards the pub’s bustling bar. “It’s a partnership, a true collaboration between two kindred spirits. We’re in this together, through thick and thin, and we wouldn’t have it any other way.”
And as Able Ebenezer continues to expand its reach, the team at The Up and Under Pub is more than ready to step up and support their long-time brewing partners.
“This is our home,” says Carl, his voice filled with a sense of pride and purpose. “This is where it all started, and this is where we’re going to see it through. Together, we’re going to show the world what a little pub and a homegrown brewery can accomplish.”
So, the next time you find yourself at The Up and Under Pub, sipping on a frosty pint of Burn the Ships or Victory nor Defeat, take a moment to appreciate the journey that brought these two beer-fueled institutions together. It’s a story of passion, perseverance, and an unbreakable bond that will continue to shape the craft beer landscape for years to come.
Here’s to the ever-evolving story of The Up and Under Pub and Able Ebenezer Brewing Company. Cheers to the power of great beer, great people, and a dream that just keeps getting bigger and better!
